Challenge

Air New Zealand wanted to promote sales of airline tickets between specific geographies.

Air New Zealand

Solutions

In partnership with tenfour and Small Society, Now Interactive LLC delivered multiple marketing campaigns including online and mobile components.

relaxtolondon.com

This campaign was delivered in just six weeks from concept to launch, and featured

  • A public web site, that used interactive graphics to recommend recreations, shopping, and restaurants in London
  • Automatic redirection of iPhone and Blackberry browsers to alternate sites optimized for them
  • Recommendations and images automatically aggregated from a variety of web sites
  • A secure web site for Air New Zealand concierges to make additional recommendations and manage existing ones
  • Integration with Google geocoding API to allow mapping of recommendations
  • Integration with Ping.fm to broadcast recommendations via Twitter, Facebook, MySpace, and Identi.ca
  • Automated population of a Campaign Monitor mailing list upon sweepstakes entry
  • JSON download of recommendations to a custom iPhone application

spotonanz.com

This campaign built on relaxtolondon.com, incorporating New Zealand, Melbourne, and Sydney as destinations. The agile development process employed by Now Interactive LLC enabled the existing site to be enhanced with roles and authorizations for Air New Zealand concierges.

kiwimeter.com

This campaign was delivered in just four weeks from concept to launch. It integrated the Twitter API to analyze a user's tweets. IP geolocation was used to display different advertisements relevant to the visitor's location.

Gallery

Relaxtolondon.com0 77d19d8355bb736b42ceac70aadd0bf4d7ca0a7959a7e5a51779a7e79bc34cce

relaxtolondon.com began as a concept drawing.

Relaxtolondon.com1 54787b904ad327b316f3822626c6afb8187be44b2a0fd9c235f534d02bbfacba

Within 24 hours, it was a working web site.

Relaxtolondon.com bdd7b28c0d5d6a9937116f3d6c7a844428f43136b252bacc86d0bfaf1275e0df

Six weeks later, the full application was launched.

Spotonanz.com 79fefa5a39b30aa75a09d82ed05532792f699d08bd7ee43cc3cea38f3e931840

The successful London campaign was extended to additional geographies.

Kiwimeter.com b11de63e7a8e288eddc05de7ec143c83622055a1f4998a854846ee699be1596d

kiwimeter.com launched in just four weeks.

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